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Tipu’s Chai brings taste of India to Montana
January 16, 2012
Editor@montanaliving.com
“We were inspired to create the new quick brew line after talking to our customers who wanted our authentic chai flavor without the long brewing process,” said Patel. “We use organic and non-GMO ingredients when possible to make the quick brew Chai Now products a healthy and natural beverage option. The organic spices like ginger, cinnamon, nutmeg and cardamom add to the health benefits already found in the Indian Assam black tea we use.”
Tipu’s Chai Now quick brew makes the idea of drinking authentic Indian chai easy and convenient. The product even makes a refreshing iced latte drink by adding six ounces of cold water and ice. The instant Chai Tea Latte is available in 12-ounce bags with a suggested retail price of $10.95 and a larger size perfect for food service in a 3.75-pound bag for $36.95.
Third Generation Chai Recipe Spices up Life
When Bipin Patel’s grandmother moved to Uganda from her native Gujarat, India to raise her family, she brought along her treasured recipe for chai tea. During Patel’s childhood in eastern Africa, he learned to cook native Indian cuisine from his grandmother and enjoy the chai’s rich flavor. Much later, he moved to England and then to Montana, where he opened Tipu’s Tiger Restaurant in 1997 and offered his grandmother’s special brew. When the chai became the most popular item on the menu, Patel started bottling a concentrate for local cafes and restaurants. A decade later Patel sold his restaurant to focus on building his new company, Tipu’s Chai. With other popular products including liquid concentrates, slow brews and the new Tipu’s Chai Now line, Tipu’s Chai is available online and in cafes and retailers throughout the US, Canada and Mexico.
Tipu’s Chai Tea Latte blend is crafted from quality ingredients, including non-GMO soy powder and organic spices. The product is vegan, dairy and gluten-free, certified Kosher and includes four grams of protein per serving. Just add water for a perfect cup of creamy and flavorful authentic chai. “Tipu’s chai spices are specially blended in-house to create a rich, spicy and robust flavor that stands up alongside our strong black tea,” says Patel. “I see people switching from coffee to chai not only because they are looking for a healthier beverage option, but because chai presents a more flavorful taste profile than coffee.”
Founded in 2007 by Bipin Patel, Tipu’s Chai crafts unique and authentic chai products with a blend of high quality Indian tea and spices. Tipu’s is committed to sourcing organic ingredients whenever possible, and has received awards and accolades for its distinctive product lines, including a first place finish at the 2008 World Tea Expo. With a range of chai products including liquid concentrates, slow brews and the newest Tipu’s Chai Now quick brew line with both Chai Tea Latte and Black Chai Tea, Tipu’s Chai appeals to discerning consumers looking to make a bold statement with their choice of chai. Tipu’s Chai products are sold in select cafes, restaurants and gourmet retailers throughout the US, Canada and Mexico, as well as online at www.tipuschai.com. For more information, call 1-888-506-Chai. Follow us on Twitter @Tipuschai and like us on Facebook at Tipu’s Chai.
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